Mentorship
For the person who already leads and needs a standard. Conversations, with no cohort and no platform. The result is a better decision inside that person's company.
Olsen
Rodrigo
Less hype. More intelligence.
Certified project manager. CEO of Sintetiza AI. More than 18 years in places where a mistake is expensive. Mentorship is for anyone who needs to decide before automating, with the same method used in mission-critical work.
- PMP since 2016 Every piece of work fits a project: scope, risk, owner, and what done means.
- 25 million lives impacted at AmorSaúde Brasil, as CPO and CTO.
- 70 million exams a month on Matrix systems. One third of laboratory medicine in Brazil passes through them.
Nobody automates what never became a project
Fashionable artificial intelligence does not solve the company's problem. Not because the technology is bad. Because nobody did the project.
The craft was trained in healthcare, where a bad flow becomes a queue, a report, or a patient. The method travels. Retail, services, industry, or healthcare: mission-critical means knowing what cannot fail and who answers when it does.
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Diagnosis. Where the operation loses time, money, or a customer.
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Project. What intelligence decides on its own, what it returns to a person, and how the exception is handled.
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Foundation. Organized data, integration with what already exists, security.
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Only then the tool. Chosen for the result, not for the fashion of the week.
Father, husband, entrepreneur
A career executive. The timeline shows the company. Faith enters the decisions that do not appear on a résumé.
Jiu-jitsu and tennis. On the mat and on the court, the same discipline and the same constancy: practice continues when nobody is measuring. What he says about decision comes from that practice.
Technology is intelligent only when it produces better decisions.
EAIOLSEN. The sentence applies to the client, to the team, and to him.
In the Zumm column
In the Technology section of Portal Zumm, the most important media in Ribeirão Preto. Three of the most recent pieces.
- Sep 24, 2026
The big AI companies agreed to slow down, but the question that matters is a different one
I spent the last few months hearing business owners ask which model is the best. It is the wrong question.
- Sep 10, 2026
The price of a dream
I ask the readers' leave, in this edition, not to talk about artificial intelligence.
- Aug 26, 2026
Chat or agent: the difference between asking AI and putting AI to work
Most of the planet has never typed a prompt.
Consulting
For the company that needs to decide before building. The judgment sits with Olsen. Execution, when it belongs, continues at Sintetiza AI.
Questions the site answers
Who is Olsen Rodrigo?
Olsen Rodrigo Mott Silva, of the brand EAIOLSEN, is CEO and founder of Sintetiza AI and a PMP-certified project manager since 2016. He has more than 18 years in technology applied to business, with a career centered on healthcare. He graduated in Biomedical Informatics at USP in Ribeirão Preto, earned an MBA at FGV, and completed an executive CTO specialization at Insper. He is a father, a husband, an entrepreneur, and a career executive. He speaks about faith and family, trains jiu-jitsu and tennis, and signs technology pieces at Zumm, the magazine and portal of Ribeirão Preto.
What was the most relevant result of his career?
At AmorSaúde Brasil, as CPO and CTO, the operation impacted more than 25 million lives. Before that, across twelve years at Matrix Saúde, he worked on the systems that process 70 million exams a month, through which about one third of laboratory medicine in Brazil passes. He was also a consultant to Hospital Israelita Albert Einstein, Hapvida, Rede D'Or, and Prevent Senior.
Why does he insist on a project?
Because artificial intelligence without a project speeds up the error. The method is that of a PMP: diagnosis, scope, owner, risk, and what done means. It was trained in healthcare, where a bad flow becomes a queue, a report, or a patient. The same discipline serves any field.
What does Olsen offer on this site?
Mentorship for the person who leads and needs to decide with a project method. Consulting for the company that needs that judgment before building. The build, when it belongs, happens at Sintetiza AI.
The first message can be short: the decision that is still open.